HOKA ONE ONE NORTHERN ARIZONA ELITE ADDS FUTSUM ZIENASELLASSIE

FLAGSTAFF, (AZ) – April 11, 2017 – HOKA ONE ONE Northern Arizona Elite has announced the addition of Futsum Zienasellassie to the team effective immediately. Zienasellassie returns to Flagstaff where he was a six-time All-American for Northern Arizona University.

Zienasellassie, 24, burst onto the national running scene as a high school senior when he won the 2011 Nike Cross Country Nationals individual championship. His cross country success continued in college where he was a four-time All-American including three top-five finishes. In the fall of 2016 he led his NAU Lumberjacks to their first ever National Team title. His track prowess included a runner-up finish over 10,000 meters at the 2016 NCAA Outdoor Track and Field Championships.

Zienasellassie, who has been training with HOKA NAZ Elite since last month, said he is excited to begin his professional career.

“Running professionally has been a dream of mine since high school,” Zienasellassie said. “HOKA ONE ONE and Northern Arizona Elite have made that dream a reality and I am beyond thankful for this amazing opportunity.”

Zienasellassie joins a HOKA NAZ Elite men’s roster that includes 2:12 marathoners Aaron Braun and Matt Llano, sub 28:10 10,000-meter men Ben Bruce, Scott Fauble and Martin Hehir and 2016 USATF National Cross Country Champion Craig Lutz. Llano was sixth at the 2016 U.S. Olympic Trials Marathon while Fauble and Hehir were fourth and seventh at the Track and Field Trials in the 10,000.

HOKA NAZ Elite head coach Ben Rosario said Zienasellassie is a perfect fit for the group.

“Futsum is already at a very high level in terms of performance, but he’s not satisfied and I like that,” Rosario said. “The sky is the limit for him and being around so many other like-minded athletes is going to make Futsum, and everyone around him, better.”

Zienasellasie, who has lived in the United States for over 10 years, became a citizen in 2016 and was the top American at the 2016 NCAA Cross Country Championships. He will make his HOKA NAZ Elite racing debut in May before competing at the USATF Outdoor Track and Field Championships in June. He is represented by Merhawi Keflezighi of HAWI Sports Management. You can follow him on Twitter @FutsumZ.

About Northern Arizona Elite
Northern Arizona Elite is a professional sports team whose mission is to recruit, develop and produce distance runners to compete at the very highest level of international athletics. The team aims to create an interactive global fan base for itself and its athletes through comprehensive and ongoing marketing efforts on a local, national and international level. For more information visit www.nazelite.com or follow @NAZ_Elite.

About the HOKA ONE ONE® brand
HOKA ONE ONE® is the fastest growing, premium running shoe brand in the world. Two life-long runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of athletes who enjoy the unique ride the shoes provide. For more information visit www.hokaoneone.com or follow @hokaoneone #hokaoneone.

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 142 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

###

0